Case Studies
A closer look at brand strategy, campaign execution, CRM automation, content systems, and creative direction across multi-location aesthetics, lifestyle, and hospitality-adjacent brands.
UPKEEP
Led multi-market social media strategy, integrated digital campaigns, and lifecycle marketing initiatives for a fast-growing aesthetics brand.
Directed seasonal campaigns including Black Friday and 12 Days of Christmas, developing creative assets, campaign copy, SMS strategy, and customer journeys across digital platforms.
Alchemy 43
Supported marketing and operational initiatives across nine national aesthetic clinic locations during a period of rapid growth and transition.
Helped modernize client communication systems, streamline workflows, and improve customer experience consistency across multiple markets.
Opal Haus
Built the brand identity from the ground up, developing voice, visual direction, and overall positioning to create a more elevated and recognizable presence.
Redesigned the Instagram experience into a cohesive, editorial-style feed while implementing a structured content strategy focused on consistent, on-brand storytelling.
